Social Media

Platform-Specific Tips

Optimize your content for each social media platform.

Platform Best Practices

Each platform has unique characteristics.

LinkedIn Tips

- Professional tone: Even casual content should be polished

  • Storytelling: Personal stories perform well
  • Line breaks: Use for readability
  • Hashtags: 3-5 relevant ones at the end
  • Best length: 1,200-1,500 characters
  • Post times: Weekday mornings, lunch hours

    Twitter/X Tips

    - Be concise: Every character counts

  • Hooks: First line must grab attention
  • Threads: Use for longer thoughts
  • Hashtags: 1-2 max, in the text naturally
  • Engagement: Ask questions, invite replies
  • Post times: Throughout the day, avoid late night

    Cross-Posting

    When posting the same content:

  • Don't just copy/paste
  • Adapt format for each platform
  • Change hashtags appropriately
  • Stagger posting times

    Images and Media

    - LinkedIn: 1200x627 for link previews

  • Twitter: 1200x675 for images
  • Always include alt text
  • Infographics perform well on both

    • Related Articles

    Creating Social PostsScheduling and Publishing

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